What is a Virtual CMO?
As more businesses adopt hybrid, global and asynchronous working models, demand for virtual CMO services continues to grow - we explore how they differ from
For Startups
For Startups
The Success Paradox: why your brain panics when your business finally works
Connectd member Isabella Venour, Growth Advisor, speaker and founder of The Business Alignment Method® shares her perspective on the “success paradox”.
For Startups
Benefits of hiring fractional vs. full-time leadership
Most startups do not struggle with recognising the need for senior leadership; the real question is when to bring that expertise in.
For Fractional
Finding fractional executive roles: a practical guide
Fractional executive roles on the rise - this guide explores how to find positions working across multiple organisations to make maximum impact on your own terms.
For Fractional
What is a Fractional CMO? A Complete Guide
This guide explores how fractional CMOs support growing businesses, the challenges they are typically brought in to solve, and how experienced marketers can transition into fractional leadership roles.
For Startups
What is a Fractional CFO? Your Comprehensive Guide for 2026
For startups and scale ups, a fractional CFO model offers a way to access executive expertise years earlier than traditional hiring would allow.
For Fractional
What is a non-executive director? Roles & responsibilities
Learn what a non exec director does, their responsibilities, when startups need one, and how senior leaders transition to non execs.
For Fractional
Becoming a non-executive director: the complete pathway
For Fractional
Building a varied fractional career: how to blend fractional c-suite, advisory and non-executive roles
Learn how to build a fractional portfolio of varied and rewarding roles
