An advisor's guide to Gen Z entrepreneurs

Advisors are an essential part of the foundations of the startup world - and Gen Z founders are recognising their value like no generation before them.


We conducted a study of 100 of founders - both Gen Z and those over the age of 25 - to provide their views and insights into the advisory world, how they’ve engaged with advisors and what they expect from them. Our research found stark differences, with Gen Z founders appreciating the role an advisor plays within their company more than any other generation, expecting and demanding more from advisors, and valuing different kinds of input to older founders.

This guide will prove invaluable for any advisors or non-executives looking to work with the most dynamic, collaborative and ambitious generation of leaders in the statrtup world.

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