Can you tell us a bit about Pacific Soul and why you founded it?
Pacific Soul creates freeze dried superfruit snacks designed to help people eat as nature intended. The idea came after moving from Colombia to the US, where a sudden change in diet led to my own micronutrient deficiencies. Years later, my daughter experienced the same issues, and introducing her to these superfruits made a real difference. That experience made our purpose clear. I left the corporate world to bring these nutrient rich fruits to busy professionals, parents and anyone who wants to eat well without sacrificing nutrition.
What challenges did you face while scaling, and how did Connectd help?
Moving from B2B chemical engineering into consumer snacks was a completely new world. We needed guidance on commercial strategy, messaging and how the retail industry works. Connectd connected us with the right advisors at a time when we were pre revenue and running pilots. Their support helped us shape our go to market plan and make confident decisions about growth.
What advisors did you bring on through Connectd, and what impact have they had?
We worked with two Consumer Packaged Goods (CPG) advisors, each with strong experience across sales, marketing and brand strategy. One has helped us refine our positioning and commercial approach, while the other has supported our mission, vision and value proposition. They complement each other well and feel like part of our team, helping us make clearer, faster decisions.
When bringing in outside support, what matters most?
Cultural fit.
We needed people who understood our values and how we want to build the brand. Connectd listened closely and matched us with advisors who truly got us, which made the partnership natural and effective.
What would you say to another startup considering fractional talent?
If you’re reaching a point where decisions feel heavy or uncertain, the right advisors can give you clarity and direction. The support we received through Connectd helped us move forward with confidence. They listened, understood our purpose and matched us with people who could genuinely help us grow.
You can learn more about how Connectd can help you find the right advisors to help your startup scale here.
