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Most founding teams know they need guidance. What they often don't realize is that entrepreneur mentorship alone isn't enough — they need something more embedded, more accountable, and more impactful.

Mentors are valuable - mentored startups are 3.5x more likely to grow significantly and 1.7x more likely to raise funding, per an Endeavor Insight study cited by Entrepreneur. But they're not advisors, at least, not in the fuller sense of the word.

A mentor's encouragement and pattern-matching are genuinely useful — and, done well, a strong advisor mentors too. That's the baseline. What makes advisory different is everything built on top of it: structure, accountability, and a stake in the outcome.

 The data backs this up - the SBA reports that 87% of entrepreneurs with a mentor are still in business after one year, compared to 75% of those without one.

And the difference matters more than most startups appreciate.

This article explains what genuine advisory support looks like and why it goes far beyond what a mentor can offer. It also covers how startups can access experienced board advisors and fractional executives — including on a pro bono basis — through Connectd.

Key takeaways

  • Mentors are valuable, and a good advisor still does what a mentor does — but that's the floor, not the ceiling.
  • A startup advisor adds strategic challenge, sector expertise, network access, and accountability on top of mentorship.
  • Connectd offers pro bono board advisors at pre-seed/seed, paid advisory or fractional executives from seed onward, and Independent Directors as governance needs mature.
  • The right support model changes by stage — this guide breaks down what to look for at each one.

Entrepreneur mentorship vs startup advisory: understanding the difference

The terms get used interchangeably. They shouldn't be.

A mentor offers perspective. They share experience, provide encouragement, and help you think through challenges. The relationship is typically informal, low-commitment, and advisory in the loosest sense of the word.

A startup advisor is something different. They're embedded in your business. They're a sounding board, yes — but also a confidante and strategic guide.

Often they're a sector specialist with direct experience of your current challenges.

They hold you accountable. They challenge your assumptions. They bring their network to bear. And they do all of this with a genuine stake in your outcome.

The distinction matters because founding teams often seek entrepreneur mentorship when what they actually need is advisory support. The result is a relationship that feels helpful but doesn't move the needle.

What a startup advisor actually does

The best advisors don't just listen and nod. They get close enough to your business to ask the questions that change the direction of it.

Kelvin Voen, co-founder of NewKroo, described his experience with a Connectd advisor: "One question can turn your business from zero to a hundred. It takes the right advisor to ask you that question."

That's the difference. A mentor might validate your thinking. An advisor challenges it — and does so from a position of genuine expertise and investment in your success.

In practice, a strong board advisor provides:

  • Strategic challenge: pressure-testing your assumptions before you commit resources to them
  • Sector expertise: deep, relevant knowledge of your industry, market, or growth stage — not generic business advice
  • Confidential counsel: a trusted relationship where you can be honest about what's really going on in the business
  • Network access: introductions to investors, customers, partners, and talent that cold outreach rarely reaches
  • Accountability: a regular cadence that creates momentum and keeps you honest about progress

None of this is what a casual mentoring relationship delivers on its own. It requires structure, commitment, and the right match.

Pro bono board advisors: a genuine differentiator

Here's something many founding teams don't know: through Connectd, startups can access experienced board advisors on a pro bono basis.

This isn't a compromise. It's a deliberate model built around a specific moment in the talent market. Experienced leaders transitioning into portfolio careers offer time-bound, structured support to early-stage startups.

They bring real expertise and are motivated to deliver. For startups at pre-seed or seed stage, it removes the cost barrier entirely.

It's also why advisor quality holds up: Connectd mentors its own board advisors and fractional experts, so people newer to advisory work are paired with those who've done it before — which is part of what makes the guidance startups receive sharper than an open marketplace can offer.

Pro bono advisory through Connectd is outcome-focused and structured. It's not open-ended goodwill — it's a defined engagement with clear objectives and accountability on both sides.

These relationships often evolve. A pro bono advisor who builds trust with a founding team frequently transitions into a paid advisory or fractional engagement. This happens as the startup grows and the need for deeper involvement increases.

Fractional executives: operational leadership that complements advisory input

Advisory support and fractional leadership serve different purposes — and the strongest founding teams understand both.

A board advisor provides strategic input. They help you think. A fractional executive provides operational leadership. They help you do.

Fractional executives — fractional CMOs, CFOs, CTOs, COOs — take on defined ownership of a function or initiative. They're not consultants delivering a report. They're embedded leaders with accountability for outcomes, embedded flexibly across your business without the overhead of a full-time hire.

This matters because many startups reach a point where strategic guidance alone isn't enough. They need someone to own the go-to-market strategy, not just advise on it.

Someone to lead the fundraising process, not just coach the founding team through it. Someone to build the finance function, not just review the numbers.

Fractional executives fill that gap, and when combined with strong board advisory support, they give founding teams a leadership bench that would otherwise be inaccessible at their stage.

Through Connectd, startups can access both — matched to their specific stage, challenges, and sector. The global community spans 60+ countries, 100+ industries, and 80+ skillsets.

Why your stage shapes what you need

The right support looks different depending on where you are.

StagePrimary needBest modelWhat to look for
Pre-seed to seedStrategic input, idea validationPro bono board advisorPattern recognition, sector relevance, structured engagement
Seed to Series AGo-to-market, fundraising, early hiringPaid advisory or fractional executiveDomain expertise, relevant network, execution capability
Series A and beyondScaling operations, governanceFractional executives, Independent DirectorsDelivery ownership, board-level experience

The key insight is that these needs evolve. A founding team that starts with a pro bono advisor at pre-seed may need a fractional CMO at Series A.

As governance requirements mature, an Independent Director becomes relevant too. The relationship deepens rather than restarting from scratch.

Connectd's model is built around this progression. It covers pro bono support for early-stage startups, paid fractional support for execution-critical phases, and Independent Director placements as the business matures.

How to find advisors who actually deliver

Sourcing quality advisory support beyond entrepreneur mentorship is genuinely difficult. Curated-matching platforms and startup research consistently show that structured matching produces better outcomes than informal networks. The right person, at the right level, at the right stage is rare.

Generic directories rarely surface them. Entrepreneur mentorship programmes seldom bridge the gap to structured advisory. Many founding teams underestimate how different mentorship is from structured advisory engagement.

What works is curated matching: a process that understands your business, your challenges, and your stage before making a recommendation.

Carlotta Mast, a fractional advisor in Connectd's community, described her experience: "The match Connectd made between me and my mentee was spot on. I've been able to add value quickly by sharing industry insights, identifying partnership opportunities, and helping them think strategically."

That quality of match doesn't happen by accident. It requires a platform that vets both sides — understanding what the startup actually needs and what the advisor genuinely brings.

Connectd is free for startups to join. Approved companies can access pro bono placements immediately, and post paid fractional roles at no cost.

What to look for in an advisor

When evaluating potential advisors, founding teams should prioritize:

  1. Stage fit over impressive CVs. Look for relevant experience at your current stage.
  2. Structured commitment over casual availability. Require regular check-ins and defined objectives.
  3. Genuine challenge, not just validation. The best advisors push back and challenge assumptions.
  4. Real belief in the mission. Seek advisors with genuine investment in your outcome.

Building your advisory architecture

The highest-performing startups don't stumble into good advisory support. Proactively building an advisory network is one of the most impactful steps a founding team can take. They build it deliberately — treating it as infrastructure, not a nice-to-have.

The question isn't "do I need a mentor?" It's "what advisory architecture does my startup need to scale?"

That architecture typically includes:

  • Board advisors: strategic input, sector expertise, accountability — accessible pro bono through Connectd at early stages
  • Fractional executives: operational leadership with defined ownership — for execution-critical phases
  • Independent Directors: governance, investor confidence, board-level oversight — as the business matures

Each layer serves a distinct purpose. Together, they give founding teams the capability to move faster and make better decisions. They enable building with confidence without the overhead of a full-time leadership team.

Find your advisor on Connectd

FAQs

What is the difference between a startup mentor and a startup advisor?

A mentor offers perspective and encouragement, typically in an informal, low-commitment relationship. A startup advisor is more embedded — providing strategic challenge, sector expertise, accountability, and network access with a genuine stake in the outcome. The best advisory relationships are structured, outcome-focused, and evolve as the startup grows.

Can startups access board advisors for free?

Yes. Through Connectd's pro bono model, early-stage startups can access experienced board advisors at no cost. These are experienced leaders transitioning into portfolio careers who provide time-bound, structured advisory support.

Pro bono engagements are outcome-focused and often evolve into paid advisory or fractional relationships as trust deepens.

Fractional executives vs advisors

A board advisor provides strategic input — helping founding teams think through challenges and make better decisions. A fractional executive provides operational leadership — taking ownership of a function or initiative with accountability for delivery. Both are valuable; they serve different purposes and complement each other well.

How does Connectd match startups with advisors?

Connectd vets startups and understands their stage, challenges, and sector before making matches across a global community spanning 60+ countries, 100+ industries, and 80+ skillsets. The platform is free for startups to join, and approved companies can access pro bono placements immediately or post paid fractional roles at no cost.

When should a startup move from advisory support to fractional leadership?

The transition typically makes sense when a startup moves from needing strategic input to needing execution ownership — often around fundraising, go-to-market, or scaling operations. If the founding team needs someone to own deliverables rather than advise on direction, fractional leadership is the right model.

What is an Independent Director?

An Independent Director is the US equivalent of a Non-Executive Director (NED) in the UK. They hold formal board appointments, providing independent oversight, governance, and strategic leadership. Through Connectd, startups can access Independent Director placements as their governance needs mature.

Frequently Asked Questions

What costs are associated with joining the platform?

Connectd is free to join for startups. The only requirement is to complete an onboarding call with a member of our team to get full access to the platform.

After creating an account during your onboarding call, you’ll have instant access to our network of experts. You can filter talent by role, industry, skill set, location, and compensation expectations to help you find the best people for your business. 

How do I find experts on the platform?

There are three core on-platform features which enable you to connect with talent: job postings, expert search and AI recommendations. Our global events also provide opportunities to build relationships with experts.

Where do you operate geographically?

Our members are located across 40+ countries, with strong representation in the US and UK. This enables you to access global expertise and cross-border collaboration, working with experts remotely if required.

What's the difference between fractional leadership, board advisory and NED?

Fractional leadership is part-time executive support with hands-on responsibility. Board advisory provides strategic guidance without formal governance duties. Non-Executive Directors (NED's) sit on the board, offering oversight, governance, and strategic input, but don’t manage day-to-day operations.

Can Connectd help to assemble entire boards?

Yes, Connectd can help assemble entire boards tailored to your company’s specific needs. Every business is different, and we take into account your stage, sector, goals, and gaps. With over 3,000+ experts in our network—including experienced non-executives, advisors, and fractional leaders—we can build a well-rounded board that brings strategic value. We often support a blend of roles and remuneration types, from pro bono and equity-only arrangements to paid advisory and traditional fractional positions, depending on your requirements and available resources.

How can Connectd guarantee my role?

We provide a guaranteed pro bono placement for every member who finishes the online Academy for a particular pathway (Fractional C-suite, Advisor or NED). This Academy provides the knowledge and skills necessary to undertake the placement, which in turn provides you with the practical, hands-on experience of working with a dynamic company, building your skills and competencies and allowing the company to access your expertise.

We have hundreds of high-growth companies, in over 100 sectors, actively seeking the talent they need to drive success. The Connectd platform intelligently matches fractional talent with companies looking for their specific skills and experience, meaning you will have access to a number of highly relevant opportunities; our placement team guarantees that we will find the right pro bono placement for you - and your career progress.

What’s more, once your pro bono placement comes to an end, you can continue to work with the startup if agreeable to both parties, providing the opportunity to negotiate your remuneration as you move forward in the engagement.

How does the Academy work? Is it recognised by an official provider?

The Connectd Academy offers on-demand video content alongside practical follow-up exercises designed to help you build a successful fractional career at your own pace. Simply log in to the platform to access a wide range of modules covering both hard and soft skills.

All content is created and curated by subject matter experts and is fully CPD-accredited, allowing you to leverage your learning outcomes as you expand your fractional portfolio.

How long is a reasonable time to transition into a fractional portfolio career?

Building a diverse and rewarding fractional portfolio can take several years, primarily due to the need for hands-on experience across the three to four core roles that typically define a successful fractional career.

Our Transition to Portfolio programme is designed to support this journey while you remain in full-time corporate employment. Through the Connectd platform, you'll gain practical experience across these roles by working with a range of partner organisations within the Connectd community - accelerating your development, delivering lasting value to companies, and advancing your career trajectory.

What's the difference between Fractional Leadership, Board Advisory and NED?

Fractional leaders are experienced professionals who work on a part-time basis in a senior leadership role (for example, a CFO or Head of Marketing). They are responsible for day-to-day leadership and execution in their area of expertise and will typically be embedded in the management team.

Board advisors provide - often highly targeted - advice to a company or leadership team, as well as mentoring, offering broader guidance and leveraging industry connections. Unlike non-executives, board advisors have no legal or fiduciary responsibilities.

Non-executive directors are formal board members but are not part of the executive management team. They provide oversight, governance and strategic direction, offering an independent and impartial perspective to constructively challenge the executive team. Non-execs must execute legal and fiduciary duties under corporate governance laws.

What is a vesting period and how will I be compensated as a fractional employee?

Companies, especially startups or early-stage ventures, often compensate fractional employees with equity rather than cash. This approach helps conserve capital while aligning interests, offering a stake in the company’s future success in exchange for expertise, guidance, or part-time leadership.

To manage risk and ensure continued contribution, this equity is typically granted over a vesting period, meaning it is earned incrementally over time or upon meeting certain performance milestones.

A time based agreement might be that a certain amount of shares will vest over an agreed period (commonly between three and five years), whereas performance milestones will typically be measured on key metrics (for example when a revenue target or profitability is met).

What’s the difference between an interim and fractional CMO?

An interim CMO works full-time with companies on a short-term basis to bridge a gap between hires, or covering a period of leave. 

Whereas a fractional CMO is hired on a part-time contract, usually for an on-going period of time, offering strategic marketing direction.

Should we hire a fractional or full-time CMO?

It depends where you are as a business. Fractional CMOs are ideal for startups and scaleups because they offer senior experience without the long-term commitment or cost. 

If you need strategic marketing support but aren’t ready (and can’t afford) to bring in a full-time CMO, we recommend looking for fractional support. On the other hand, if you’re more established and need a leader whose entire focus will be on your brand, you might want to consider looking for a full-time CMO. 

What’s the difference between an interim and fractional CFO?

An interim CFO typically works full-time on a short-term basis to bridge a gap between hires, or support a specific transition. 

Whereas you engage a fractional CFO part-time, usually on an ongoing basis, to provide senior financial leadership and strategic guidance as your business grows.

Should we hire a fractional or full-time CFO?

This depends on your stage of growth. Fractional CFOs are ideal for startups and early-stage scaleups that need senior financial expertise without the long-term cost of a full-time hire.

If you need strategic financial support, but aren’t ready to commit to a permanent CFO, fractional support offers flexibility and immediate impact. As your business matures, a full-time CFO may become the right next step. 

What can a fractional CFO help us with day-to-day?

A fractional CFO helps bring clarity to your finances. This can include budgeting, forecasting, cash flow oversight, investor reporting and supporting funding decisions. They focus on helping founders make informed choices, rather than handling routine bookkeeping or admin tasks. 

What’s the difference between an executive and independent director?

An executive director is employed by a company full-time and typically specializes in an area of operations such as marketing or human resources.

An independent director, on the other hand, is not an employee. They won’t be involved in the everyday management of your startup, but will focus on governance, strategic oversight and constructive challenge at board level, bringing an impartial and balanced viewpoint to board discussions.

Will an independent director be exclusive to your startup?

This depends on the workload and personal preference of the independent director you choose. They may sit on multiple boards, provided they can meet their commitments and declare any potential conflicts of interest to maintain impartiality.

How many hours does an independent director work?

There is no fixed time commitment. In practice, it often ranges from a few hours per week to one or two days per month, depending on your needs and the agreed scope.

What’s the difference between a board advisor and an independent director?

A board advisor provides strategic guidance and constructive challenge without holding a formal board position or legal responsibilities.

An independent director, by contrast, is a statutory board member with governance duties and fiduciary obligations. Board advisors offer flexibility and insight without formal appointment. 

Are board advisors involved in day-to-day operations?

No. Board advisors are not involved in the day-to-day running of your business. Their role is to step back, provide perspective and help founders and leadership teams think through challenges and make decisions more effectively.

Will a board advisor work exclusively with our startup?

This depends on the advisor’s availability and preferences. Board advisors may support multiple businesses, but they are expected to declare any conflicts of interest and maintain confidentiality to ensure impartial, trusted advice.  

What’s the difference between an interim and a fractional COO?

An interim COO typically provides cover for short-term leave or periods between hires, while a fractional COO is hired on an ongoing basis to give strategic guidance and drive growth at startups.

Should we hire a fractional or full-time COO?

Fractional COOs are often a good choice for startups and scaleups with ambitious growth plans, as they offer affordable access to experienced leadership and strategic insights over short-term periods.

Hiring a full-time COO is a heavier financial commitment that is more typical of established organisations that can afford it.

Should we hire a fractional CTO or a full-time CTO?

It depends on your current stage and budget. Startups and scaleups typically choose fractional CTOs to access strategic leadership without the costs of a full-time executive hire. This model provides the flexibility to pivot and scale.

A full-time CTO might be necessary once your technical team grows and your infrastructure requires 24/7 executive-level oversight.

Will a fractional CTO manage our existing team?

Yes, but their focus is on high-level mentorship and engineering excellence rather than daily admin. A fractional CTO levels up your internal team by implementing professional standards, such as CI/CD and robust QA frameworks, that improve output quality and speed.

They bridge the gap between your technical developers and your commercial goals, ensuring your team is building the right things in the right way.

What’s the difference between an interim and fractional CIO?

An interim CIO works full-time with startups or organizations on a short-term basis to bridge the gap between permanent hires. 

Whereas a fractional CIO is hired on a part-time contract, typically for an extended or indefinite period, to provide comprehensive strategic IT support, consultancy, and leadership.

Should we hire a fractional or full-time CIO?

It depends on what level of support your business needs. 

If you’re a startup or scaleup looking for executive-level IT and technology guidance without a long-term commitment, hiring a fractional CIO is a wise decision. If you're more established and need IT leadership day-in-day-out, you might want to consider hiring full-time. 

Fractional CIO services are especially beneficial if you’re working towards specific tech-centric goals or ambitions and don’t have the budget or need to commit to a full-time hire. 

With a fractional specialist, you’ll benefit from flexibility, minimal commitment, and maximum strategic expertise.

Should we hire a full-time or fractional CISO?

It depends on factors such as your cybersecurity vulnerabilities, timeline, and your budget.

Fractional CISOs are quicker to hire, offer you flexibility in terms of the hours they work, are generally less expensive, and often bring advice from various verticals and sectors. Plus, our platform’s members are pre-vetted to deliver insights backed by real-world experience. For these reasons startups are usually better off hiring fractional CISOs.

For larger and more established organizations who need high-level cybersecurity expertise day in day out, a full-time CISO might make more sense. 

Can my startup hire a fractional CISO during a cybersecurity threat?

Yes. Given Connectd’s short hiring time, alongside the various ways to search for talent and make intros, you can rely on fractional CISO members to make critical decisions fast. With their tried and tested experience of resolving challenges, we encourage you to reach out.

If their results impress, you may wish to extend their involvement on further projects, training and tasks.

Should we use an outsourced HR service or hire a fractional expert??

An outsourced HR service can handle the essentials like payroll, contracts, and compliance. 

Whereas a fractional CHRO (Chief Human Resources Officer) or CPO (Chief People Office) is an experienced and strategic leader who can develop your culture, team structure and talent framework. They are a part-time employee who share the ambition and drive of your founding team.

If you need to scale your organisation effectively rather than just manage administration, the fractional model provides the high-level expertise required to take your business forward. 

What’s the difference between interim and fractional HR support?

An interim CHRO or CPO will work full-time with startups or businesses on a short-term basis to bridge the gap until full-time hires are in place. 

Whereas a fractional expert operates on a part-time contract, often for an indefinite or extended period, to provide deep-dive strategic support and leadership on key HR projects or initiatives. 

What experience do you need to become a fractional leader?

There’s no hard and fast rule to this, but if you’ve have around 10+ years experience in a senior leadership role, you will likely have lots to offer as a fractional executive. If you feel you can deliver high-impact results without the support of a large corporate structure, you have the necessary experience.

What skills or qualifications do you need?

There aren’t any specific qualifications required, but many aspiring fractionals undertake a training course like the one offered here by Connectd. This provides the knowledge, experience and mentorship to seamlessly make the transition to a fractional executive and build a successful portfolio career. 

Can I pursue fractional roles while still in full-time employment?

Yes, most of our members hold a full-time position. This programme allows them to plan for their future and transition into a portfolio role, when they are ready to finish full-time employment.

Who is Connectd for?

Connectd is built for growing, post-MVP startups with a registered business address that are ready to scale and bring in senior strategic support through fractional executives and advisors. 

We’re not able to support pre-MVP ideas, businesses without a registered address, sole practitioners, consultants or CICs, or organisations looking for junior or purely transactional support. 

Connectd works best where there is traction, ambition and a genuine need for experienced strategic input.

How can Connectd guarantee my role?

We provide a guaranteed pro bono placement for every member who completes the Academy for their pathway. We work with hundreds of high-growth US companies across 100+ sectors, and our placement team matches your specific skills and experience to a relevant opportunity. Once your placement ends, you can continue with the startup if both sides agree, with the opportunity to negotiate paid terms.

How does the Connectd vetting process work, and will I be accepted?

Every applicant goes through the same process: an application, a review of your background and goals, a call or interview with our team, and completion of the CPD-accredited Academy before your guaranteed placement begins. We're checking for specialized expertise and targeted knowledge in a relevant sector, not a specific title or industry. Acceptance is selective

What does a US board advisor or independent director earn?

Board advisors are most often paid in equity, 0.25% to 1%, with median pre-seed grants closer to 0.21%, according to Carta's H1 2024 data, vesting over two years with a six-month cliff. Some engagements pay a cash retainer instead, $500 to $1,500 a month at seed stage, and early placements, including Connectd's own, often start pro bono. Time commitment is lighter than expected: Connectd's guaranteed placement averages 4 to 6 hours a month, against a 12 to 15 hour-a-quarter industry benchmark.

Independent director pay works differently, a formal board seat with more fiduciary duty. Per Board Appointments' research, private and startup boards typically pay $1,000 to $3,000 per meeting (sometimes called a day rate), plus 0.1% to 0.5% equity vesting over two to four years. S&P 500 boards pay far more, $336,352 on average in 2025, but that reflects large public companies, not the startup boards Connectd works with.

How does the Academy work? Is it accredited?

The Connectd Academy offers on-demand video content and practical exercises to help you build a board advisory career at your own pace. All content is created by subject matter experts and is fully CPD-accredited.

Do you need formal board experience to become a board advisor?

No. Most first-time board advisors come from senior operating or executive backgrounds, not the boardroom. What matters is deep, relevant expertise and the ability to advise rather than execute. A guaranteed pro bono placement gives you your first verifiable track record.

How do I get my first board seat as an independent director without prior board experience?

A guaranteed pro bono placement is the answer. It gives you a genuine first board reference and real boardroom experience with a high-growth startup, the same track record boards increasingly accept in place of prior board service, provided it's paired with real operational leadership.

How do I get my first board seat as an independent director without prior board experience?

A guaranteed pro bono placement is the answer. It gives you a genuine first board reference and real boardroom experience with a high-growth startup, the same track record boards increasingly accept in place of prior board service, provided it's paired with real operational leadership

What's the difference between a UK non-executive director and a US independent director?

A US independent director must meet NYSE and Nasdaq independence standards (Nasdaq's Listing Rule 5605) and carries fiduciary duties of care and loyalty, while a UK non-executive director operates under the Companies Act 2006 and the UK Corporate Governance Code, holding the same legal duties as an executive director. Both are formal board of directors positions with real legal responsibilities. A board advisor holds no board seat and no fiduciary duty in either country, the lower-risk way to build board-level experience first.

Can I become a board advisor or independent director after retiring?

Yes, and it's a common route. 59% of new S&P 500 independent directors appointed in 2025 came from retirement rather than an active executive seat, according to Spencer Stuart's 2025 US Board Index. A recently retired executive can't immediately count as an "independent" director of a public company under NYSE and Nasdaq rules, a cooling-off period (typically three years) applies to former executives first. Board advisor roles carry no such restriction, the natural first step while that clock runs.

How does the Connectd mentor help me during my first advisory role?

You're matched with a mentor who holds their own advisory portfolio, based on your specific skills and goals. Sessions are one-to-one, confidential, and impartial, running 180 to 720 minutes depending on your program tier. Mentors focus on four things: building your board-advisory brand, growing your network, maximizing your placement opportunities, and negotiating paid roles once your placement ends.

What do startups need from a board advisor?

Startups most often need strategic guidance, an objective outside perspective, and network access they don't have in-house yet, without the cost or commitment of a full-time hire. Governance support and fundraising input come up often too, especially as a company nears its first institutional round.

How long does it take for a pro bono placement to convert to a paid role?

Once your placement ends, you can continue with the startup and negotiate paid terms if both sides want to continue. Board advisor Pascal Kornfuehrer made exactly this move, converting his placement into a paid role within four months.

How does Connectd work for US-based professionals?

Connectd works the same way for US members as it does in the UK: you join as an Independent Director, Board Advisor, or Fractional Executive and get matched with startups seeking that expertise.

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