--- title: Rick Haslam date: 2026-03-11T12:13:00+00:00 author: Inarah H canonical_url: "https://www.connectd.com/us/stories/rick-haslam" section: Success Stories --- # Rick Haslam Fractional CEO Rick Haslam, an expert in the UK health and wellbeing sector, was connected to Genesis Health through Connectd. He provided hands-on leadership when the founder-led business needed to scale without hiring a full-time executive. Rick's partnership delivered clearer strategy, stronger commercial focus, and more structure, giving Genesis the critical confidence to grow. Fractional ## Contents [Share via Social ↗](#share) - [LinkedIn](https://linkedin.com/shareArticle?mini=true&url=https://www.connectd.com/us/stories/rick-haslam.md&title=Rick%20Haslam) - [X](https://x.com/intent/tweet?url=https://www.connectd.com/us/stories/rick-haslam.md&text=Rick%20Haslam) - [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.connectd.com/us/stories/rick-haslam.md) ### **Can you introduce yourselves and your roles?** ***Francisco, Operations Manager:*** I’m Francisco, Operations Manager at Genesis Health. I’ve been with the company for just over three years and oversee day-to-day operations. ***Rick, Fractional CEO:*** I’m Rick Haslam, CEO of Genesis Health. I joined in November 2025 and have spent over 40 years working across the UK health and wellbeing sector, including fitness, insurance, hospital and care environments. ### **What was happening professionally that led you to look for a new direction?** ***Rick, Fractional CEO:*** I’d been in a long-standing fractional role within an insurance-focused business that was expanding into the UK. When that contract came to a natural end, I knew I wanted to continue working fractionally and help another business grow. A recommendation led me to Connectd at exactly the right time. ***Francisco, Operations Manager:*** At Genesis, we were at a turning point. The business was growing beyond a founder-led model, and we knew we needed experienced leadership to scale properly. A friend recommended Connectd, and that’s how the conversation started. ### **What made you confident this partnership was the right fit?** ***Rick, Fractional CEO:*** Connectd guided me through the platform step by step. Within a week, I was introduced to Genesis Health, and the connection felt immediate. The process was seamless and supported, which made a big difference for me. ***Francisco, Operations Manager:*** Trust was key for us. Knowing that candidates were already vetted and aligned in mindset made the process feel far more focused than traditional hiring. ### **What has this partnership unlocked for the business and for you personally?** ***Francisco, Operations Manager:*** Everything feels clearer. The strategy is sharper, priorities are well defined, and we now have strong commercial representation in the UK. On a personal level, it’s removed the feeling of doing everything alone. I feel supported, heard, and confident in our decision-making. ***Rick, Fractional CEO:*** We’ve brought structure into the business. We’re clear on strategy, success metrics, communication rhythms, and individual responsibilities. That clarity has helped the whole team move in the same direction. ### **What drew you to a fractional executive role at this stage of your career?** ***Rick, Fractional CEO:*** Fractional work lets me give my energy where it’s needed most. It gives Genesis Health access to senior experience at a level they can afford, while allowing me flexibility and balance in my own life. It works for both sides. ### **How is being a fractional CEO different from advisory or non-exec roles?** ***Rick, Fractional CEO:*** As a fractional CEO, you’re responsible for the whole business, not just one function. That clarity matters. I can move across product, people, profit and operations without friction, which makes the role far more effective than a narrower advisory position. ### **How does this role fit into your wider portfolio career?** ***Rick, Fractional CEO:*** I’ve always wanted to lead businesses without being tied to a full-time, 50-hour week. Fractional leadership gives me that balance. I can do meaningful work, support my own wellbeing, and continue building a portfolio career that fits my life. ## Related articles and resources [ For Experts### Can Retired Executives Become Independent Directors or Board Advisors? Retired executives filled 54% of new S&P 500 board seats in 2026. Here’s how to land yours. ![](/uploads/Images/_876x552_crop_center-center_90_none/pexels-vlada-karpovich-7433910-1.jpg) ](https://www.connectd.com/us/article/retired-executive-independent-director) [ For Experts### How to manage multiple clients as a fractional leader ![](/uploads/Images/_876x552_crop_center-center_90_none/blog2.10.26_3_1030-x-690-@-300dpi.webp) ](https://www.connectd.com/us/article/how-to-manage-multiple-clients-as-a-fractional-leader) [ For Startups### Go-to-Market Strategy for Startups: How to Turn Early Traction Into a Repeatable Growth Engine ![](/uploads/Images/_876x552_crop_center-center_90_none/Skills-you-need_1030-x-690.webp) ](https://www.connectd.com/us/article/go-to-market-strategy-for-startups) [ Go to the Knowledge Hub ](/learn) ## Be a part of the leading startup ecosystem. Ready to level up your business? [ Register for Free ](https://www.connectd.com/join-now) ![](/dist/images/blob-red.png) ![](/dist/images/blob-red.png) ![](/dist/images/blob-red.png)